Editor\’s note: compared with the past adult products only as \”household goods\”, now adult products are more and more pursuit of \”fun\”\”. The report shows that the global market for sporting goods is 2.3~2.8 times that of the condom market, and that the condom market is gradually increasing. And from the Jingdong data analysis, the second half of the ~2017 in the first half of 2014, interest products market scale for 1.78~2.25 market size of household goods, household goods accounted for a slow increase. \”2017 China online adult consumer trends report\” by the twenty-first Century Economic Research Institute jointly issued by the Jingdong data research institute. The adult products market is divided into two parts: household goods and pleasure products. Household products, including condoms, contraceptives and other sexes just need supplies, interest products include aircraft cup, vibration bar, sexy underwear and other \”upgraded\” amphoteric products.The report said the online adult goods market in China had hidden \”little-known secrets\”\”…… What\’s the secret? Read the word does not leak information you again, and carefully draw key: (if you look at the key is not enough, welcomed the attention of big health industry information public number, and reply to Adult supplies report \”to obtain the full report)First, the global interest demand exceeds 2 times the demand for raw materials.Compared with the past adult products only as \”household goods\”, now more and more adult products \”pursuit\” appeal\”. The report shows that the global market for sporting goods is 2.3~2.8 times that of the condom market, and that the condom market is gradually increasing. And from the Jingdong data analysis, the second half of the ~2017 in the first half of 2014, interest products market scale for 1.78~2.25 market size of household goods, household goods accounted for a slow increase.In China, according to Transparency forecasts, condom sales in China will grow from about 12 billion 700 million in 2015 to $1 billion 880 million, up from $5 billion 40 million in 2024, an annual compound growth rate of 8.1%.Two, the absence of supervision of adult products in China, the high rate of failure.The report said, China\’s adult supplies supervision is currently only for condoms, contraceptives and other supplies, and the rest of adult supplies are not within the scope of supervision. For condoms, the state promulgated the standard GB7544 standards, supervision by the food and drug administration. At present, the overall quality of condoms pass rate worrying. Since 2016, many quality inspection departments have carried out spot checks on imported condoms, and the rate of failure has been between 30%~40%.Three, single dog masturbation products demand higher? You\’re naive again.According to the Jingdong report, since 2014, married people have been the main force in the purchase of masturbation, the highest sales accounted for even up to 70%. But since 2016, the number of unmarried buyers has shown strong stones.Why do married people need more for masturbation? The report says: first, married people are more regular in their sexual lives, part of their daily routine. Two, because the woman is pregnant or separated, etc., married people will take the initiative to buy masturbation device.In terms of sex, over the past year and a half, men have continued to strengthen the market share of masturbation devices, exceeding 80% in the first half of this year. The reason behind this is that men have a stronger urge to masturbate and translate into buying.From the regional point of view, masturbation sales accounted for the top five provinces, followed by: Qinghai, Jiangxi, Anhui, Zhejiang, Yunnan.Four, the campus \”old drivers\” in the increaseThe report shows that, in 2015, the campus market adult products sales accounted for an increase of 142%, 2016 annual campus market sales of adult products grew by 144%.Five, the female market is suppressed, mining spaceThe report shows that the number of domestic men\’s interest products SKU far more than women, and the gap is still rapidly widening. In 2015, the male SKU was 1.9 times that of female SKU, compared with 4.3 times in 2017. By contrast, the European market is dominated by women, and women account for nearly 70%. The domestic female market is depressed and there is huge room for excavation.From the comparative analysis of the unit price, the second half of 2014, the first half of ~2017, the average unit price of men\’s equipment more than 10.5% of women. The price of male equipment remained relatively steady, but the unit price fluctuated significantly.Six, which kind of adult products have the highest rate of re purchase?From the user loyalty point of view, the highest rate of re purchase of the category is transferred from love toys to contraception, pregnancy related products.Seven, domestic brands of adult products in counter attackFrom the consumer brand point of view, the second half of 2016, ~2017 first half of the year, domestic brand sales of adult products grew by 72%, far exceeding the growth of international brands. Domestic brands are a step by step counter attack international brands.On the one hand, thanks to domestic Adult supplies in cost and other aspects to find the localization of their differences, on the other hand, due to the domestic brand small base, for example in the condom market, has long been the international brands occupy the absolute advantage, so the domestic brand growth speed is relatively more easily.